The Roar Promise
Roar exists to fund good — not to make a few people rich. Here's exactly how the money works, in plain terms.
100% of profit goes to charity
The Newman's Own model: after we cover the cost of running Roar, every remaining dollar is donated to local charities our users vote for. We keep zero profit — there are no shareholders to enrich.
The founder's pay is capped
The founder draws a salary no higher than 5× our lowest-paid full-time teammate — and never takes a cut of donations. No profit extraction, no windfall. If Roar succeeds, charities win, not insiders.
Everyone earns a fair wage
Every person who builds Roar is paid at or above a living wage for where they live, within transparent pay bands. Doing good shouldn't mean underpaying the people who make it happen.
Costs first, then we give
Salaries, infrastructure, and the AI fact-checking bill are paid from revenue. Only the genuine surplus is donated — and all of it is. A loss-making quarter donates nothing rather than dipping into reserves.
You can verify all of it
This isn't a slogan. Our public ledger shows revenue in, costs out, and every charity payout — broken down by region. Trust, but verify.
See the promise in numbers.
Open the transparency ledger